FaZe Clan goes public, a market bet on Gen Z and the creator economy

Digital entertainment and esports brand FaZe Clan, a Crown Predator Holding company, is being listed on the Nasdaq Wednesday after completing a SPAC merger in a deal valued at $725 million, a big step for creator economy companies to be publicly traded.

FaZe Clan is an online media company made up of 93 members, consisting primarily of esports competitors and content creators, plus a handful of celebrities like Snoop Dogg. FaZe Clan’s social creators have a combined following of over 500 million across multiple platforms such as YouTube, TikTok and Twitch. FaZe Clan was also ranked the fourth-most-valuable esports company by Forbes.

The company will begin trading on the Nasdaq under the ticker FAZE.

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